July finished strong across every region, and August's slower start is tracking exactly with the season — not a real dip. Here's the full picture, plus a showroom campaign worth testing while summer winds down. Where July ended: Every region finished positive versus June on the lead count front: South — up 27% Midwest — up 25% Northeast — up 10% West — up 8% How August has started: August's opened slower across all regions. Worth keeping an eye on, but it lines up with this t

Bathroom remodel leads dipped in early July 2026 — but not everywhere, and not by as much as the headlines suggest. Nationally, volume softened around the July 4th holiday, the Midwest actually ran ahead of June, and the bigger story was a sharp jump in walk-in shower demand. Here's the full picture and what it means for your marketing. Where things stand Leads always dip around the 4th — the holiday pulls everyone away. But the dip wasn't even across the country: Midwest — u