Bathroom Remodel Trends & Reports

Getting more leads isn't always the answer to increasing sales. Sometimes, the biggest opportunity is improving what happens after a homeowner contacts your business. One of the biggest mistakes I see bathroom remodeling companies make is setting sales appointments too far into the future. A homeowner submits a form, calls your business, or requests an estimate. They're interested in remodeling their bathroom. But instead of getting an appointment that day, they're scheduled

Are bathroom remodeling leads slowing down as we head toward the end of 2026? Based on advertising performance we're monitoring at JMJ Digital Marketing, lead volume is trending lower across all four major US regions compared to September. With approximately $800,000 in advertising spend analyzed through mid-October, we're also seeing increased competitive pressure in Google Ads auctions. Here's what we're seeing across the bathroom remodeling market, what could be contributi

July finished strong across every region, and August's slower start is tracking exactly with the season — not a real dip. Here's the full picture, plus a showroom campaign worth testing while summer winds down. Where July ended: Every region finished positive versus June on the lead count front: South — up 27% Midwest — up 25% Northeast — up 10% West — up 8% How August has started: August's opened slower across all regions. Worth keeping an eye on, but it lines up with this t

Bathroom remodel leads dipped in early July 2026 — but not everywhere, and not by as much as the headlines suggest. Nationally, volume softened around the July 4th holiday, the Midwest actually ran ahead of June, and the bigger story was a sharp jump in walk-in shower demand. Here's the full picture and what it means for your marketing. Where things stand Leads always dip around the 4th — the holiday pulls everyone away. But the dip wasn't even across the country: Midwest — u